The Provocative Honey Birdette
A recent article from The Industry London spoke about future plans of Australian lingerie brand Honey Birdette. The brand, Honey Birdette, intends to open up 40 stores in the UK by the end of 2018. Honey Birdette is also thinking about opening other stores in premium locations in Europe, as well as in the US. This fast growing Australian lingerie brand has launched a US e-commerce site after receiving a 374% increase in their US online sales in the past year.
Honey Birdette, as has already been mentioned, is an Australian lingerie brand founded by the entrepreneur Eloise Monaghan in 2006. It all began when Eloise Monaghan got tired of not being able to find provocative lingerie back in 2006. So, she took it upon herself to start an innovative brand that, as she said in an interview, would “make guests (at her stores) feel provocative and empowered.” The fact that there wasn’t another store out there like hers is probably the reason behind her brand’s incredible success.
To this day Honey Birdette has a Facebook page with over 73,000 likes, a Twitter account with over 2,000 followers, and an Instagram account with over 174,000 followers. The reason behind its growing popularity is probably due to the incredibly sexy, seductive, and just plain provocative lingerie styles they sell, which by the way, is not all they sell. Honey Birdette sells anything from lingerie to His and Her toys to edible lubricants and even candles that will undoubtedly set up the mood for those special occasions. As if that weren’t reason enough for someone to race to their closest store, or online page, the prices of Honey Birdette are definitely competitive with desirable bras starting as low as $65.00!