How Whitney Wolfe Herd Found Success Launching A Dating App
It was in 2014 that Whitney Wolfe Herd, at age 24, launched a new dating app called Bumble. With this app, only women can make the first move. This saves them uncomfortable situations and people. 23 million people now use the app and, since monetizing it in the middle of 2016, it now earns about $100 million a year.
By changing the way that dating is initiated Bumble has enabled women to feel more emboldened and powerful. Seeing the potential, Whitney Wolfe Herd has expanded beyond just the dating app at Bumble. In 2016 they launched another smartphone app which is called Bumble BFF. This app is used to expand the user’s circle of friends. In September 2017 her company introduced Bumble Bizz. This app is used to expand the user’s professional contacts list and lead to mentoring opportunities.
Unlike many of her peers at the college she attended, Southern Methodist University, Whitney Wolfe Herd didn’t come from a wealthy background. She didn’t have any internships or jobs awaiting her the moment she graduated. Instead, she had to earn her way on her own. She entered the technology industry and after working for other companies she founded her own in Austin, Texas, when she came up with the idea of Bumble. The idea was developed with the founder of Badoo, Andrey Andreev, and this company is still the majority owner of Whitney’s privately held company.
The success of Whitney Wolfe Herd and Bumble has led to buyout offers by others in the industry who want in on her success. One of these was Match Group in early 2017 but she turned them down. Her dating app is now the second most used one and has been used by women to initiate contact over 100 million times.
In 2013, around Christmas time, Whitney Wolfe Herd found dating success herself. She met Michael Herd while he was eating and she was skiing. They started dating and that eventually led to their spectacular wedding in the south of Spain in October 2017. The venue was the Villa Tre Ville from which you are right on the Meditteranean and to know more click here