How Fabletics is making a Name for Itself
Kate Hudson’s Fabletics is the new black when it comes to women gaming fashion. Although the company is less than five years old, it has been able to give veteran corporations like Amazon a run for their money. Fabletics has invested a lot of time, energy, and money coming up with female attire branding that is ideal both as sports gear and apparel that one can wear for leisure. As of 2016, the Fabletics Empire was worth more than $250 million, a remarkable improvement in a span of just three years.
Unlike other fashion companies, Fabletics has relied entirely on the reverse showroom technique. For instance, Fabletics sells women apparels that offer beauty, class, and comfort during workout sessions. When it comes to fashion and design, Kate never disappoints. Therefore, female customers now consider Fabletics one company that can offer them with compelling designs at highly affordable prices. Fabletics success story is unlike any we have ever heard or seen. In less than five years, Fabletics has not only dominated Amazon but also expanded beyond the United States of America. More Fabletics branches have been opened up in countries like Spain, France, Germany, United Kingdom, Canada, and the Netherlands.
By using the customer subscription approach, Hudson’s Fabletics has been able to poach clients who were once loyal to companies like Amazon. Since the use of loyalty cards has proven to bring much convenience to shoppers, it has made Fabletics a one-stop shop for female shopping. Fabletics has also used technology to its advantage. Through its online shopping platform, Fabletics can now attract more home shoppers. On the other hand, Fabletics physical stores allow customers to trickle down into its shops. Thus, both approaches have helped Fabletics capture all client niches.
The athleisure brand sold at Fabletics has proven to bring out the very best from consumers as they engage in physical activities. The wear is not only cozy but also made from durable material. It is through the athleisure brand that Kate Hudson has become incredibly successful. Over the years, Kate has learned how to track her clients purchasing preferences thus giving her the ability to provide her customers with products they can relate with at the end of the day. To this end, Kate has been able to come up with items like the Lisette high-waisted Capri and the Salar Capri, products that have a lot of demand in the market. Without technology, Kate Hudson believes that Fabletics would never have made it this far. Customers are urged to fill in questionnaires so as to ascertain the type of gear that is ideal for their needs.