Beauty blogs like totalbeauty.com are in a unique position, because they often get a chance to try great hair, skin care or makeup products and then write up an honest review. As readers, we all expect these writers to be truthful.
For example, let’s look at Emily McClure, a Fashion & Beauty contributor to Bustle.com. She wrote a piece about the WEN cleansing conditioner here. In it, she takes the reader on a 7-day journey using the no-poo method of hair care for her fine locks.
WEN By Chaz was developed by the well-known LA stylist who changed the way many women “lather, rinse and repeat.” His brand of “co-washing” formulas(conditioner washing) were designed to bring back healthy hair and stop the damage done with potent polymers, detergents and binders that all strip our tresses during the shampoo process.
WEN fig cleansing conditioners from sephora.com have been made to work with all hair types, from baby fine, to super curly to African American texture. The stylist is proud of his unique hair care line, as it provides a 5-in-1 punch, eliminating the need of shampoo, conditioner, deep conditioner, detangler and leave-in conditioner.
Emily McClure wrote her post and included photos of her hair after using Wen. She admitted that for the product to yield amazing results, you had to follow the directions to a tee. Emily revealed that fine-haired ladies must shower and style their hair every morning with the cleansing conditioner and not skip a day between washes, even if she had showered the night before. If any steps were not followed as directed, she found her strands getting oily and unmanageable.
Emily did give WEN BY Chaz high marks for shine, softness and clean hair that had extra bounce. She found the product safe and healthy to use.