Whitney Wolfe Herd’s Bumble app has gained the ability to move even further ahead in the market. Sara and Erin Foster are now Bumble Bizz and Bumble BFF’s new creative heads. These represent the networks networking and friendship arms. Although Bumble began as a dating app, the platform for Bumble Bizz was released in October. Whitney Wolfe Herd and the Fosters have already started working on new ideas. This includes panels, television shows, and partnerships with companies led by women.
Whitney Wolfe Herd had no intention of hiring two new employees until she heard Sara and Erin Foster talk about their careers. She had invited them to the Women in Entertainment panel, and their words were kismet. Although the sisters were meant to speak of their entertainment careers, and the time Erin spent as a screenwriter, the subject shifted to the friendships between women and the ways they motivate and come together regarding business. Whitney Wolfe Herd admits to being blown away by the passion of the sisters, and their genuine excitement about Bumbles mission. She decided she simply could not live without them.
Sara and Erin are well known for their appearance on Barely Famous and their satirical portrait of Hollywood. They are both thrilled to bring new ideas to Bumble. According to Sara Foster, an opportunity like this does not come along very often. The sisters share a passion for what Whitney Wolfe Herd and Bumble have done for women, and Sara feels it’s all about inclusion. Erin stated she sees Bumble as a way for women to be clever, creative and find friends and men who deserve to be a part of the conversation. She thinks this is exactly what Bumble encourages.
Sara and Erin are both impressed and inspired by their new boss. Erin believes the CEO is a direct reflection of the product, and that Whitney Wolf Herd has a mission, yet never appears overcompensating in her actions. She believes just watching her has a positive effect. Sara says she is simply humble, a great boss, and feels genuine happiness when other women are successful. Whitney Wolf Herd says before they officially began, the sisters were already discussing a thousand ideas. She was not looking for anyone famous to attach to, just someone who would use their passion to rally for the brand. This turned out to be the Foster sisters, and they appear to be a perfect fit.
Learn More: fortune.com/2017/11/14/bumble-dating-app/