Are you into makeup and colourful shades of colour? Then you must have heard about Doe Deere or her company known as Lime Crime Cosmetics. Doe Deere is the founder of the company as well as its CEO. She is the face behind the colourful makeup trend that also introduced the matte fad all over the world. She is an interesting person and her entrepreneurial skills are unmatched. She is always looking for ways of making her products unique and her brand relevant. She has managed to stay atop the industry which is both demanding and tedious to scale for many people.
Doe is not your everyday businesswoman. She knows how to make the challenges she faces in creating amazing products push her to even greater levels of achievement. She is always concerned about her customers, who she calls unicorns. Therefore, all her efforts always go towards ensuring that this fan base gets all the quality products they need. Her fan base is mostly consisted of women who are out to have fun and wear bold yet confident colours to work or to a party or other function. They have a range of products to match their outfits and be themselves and creative at the same time.
Asked about how she started the company, Doe would tell you that she was not sure about her love for makeup or fashion at a young age. She was born in Russia but was raised in New York City when her parents moved to the United States of America. she, however, knew that she had love for colour and fun and that she could accessorize her clothes and match her outfits with colourful makeup. The problem which she encountered, however, was the lack of readily available makeup that was both bright and bold at the same time.
Doe Deere was creative enough to start her own makeup brand to complement and supplement the outfits which she was selling online. Her ebay business was picking up at the time but was not there was the makeup. She started thinking of ways to come up with some and finally decided to launch her own company and start manufacturing some of her own. Her first products, the Unicorn Lipsticks, launched in 2009, just a year after launching her company, Lime Crime. The rest, as they say, is history. When she launched the Velventines in 2012, there was a craze as more and more women went for her products and embracing the matte trend.
As a business lady, Doe Deere inspires a lot of people, especially young ladies. She is so confident and women who want that boost of confidence about them look up to her. She has made sure that women can try bold colours and still look amazing as they go about their daily activities. Her skills as a business woman have also seen her garner some of the best awards in the beauty industry. With her makeup products and growing brand, Doe Deere is definitely a force to reckon with.
Read more: https://www.limecrime.com/about/